Nowadays, Instagram is generally visual — the feed is all the images or videos, and very little of the captions. You can use the caption field for your text, and users like a long caption. You’ll be capped at 2,200 characters or about 300 words.
- Instagram is perfect if what you’re sharing is visual: a lifestyle, art, dance. Or if there’s some way to share it visually like in a how-to mini-video.
- In a lot of ways, Instagram has killed the entire genre of lifestyle blogging.
Instagram is so good now that it’s hard to want to go anywhere else. The downside is definitely that you’re beholden to the algorithm and the feed, and the changes the platform makes. On the flip side, you also don’t have to be the product manager, hire a developer, or build an audience from scratch. You’ll have to weigh the pros and cons yourself.
You can also host vlogs on Instagram Live — simply tap the camera icon (top left of the screen, or by swiping right from the Feed) and tap Live at the bottom. When you’re ready to actually go live, it’s as simple as tapping Go Live. You’ll be able to see the number of viewers you have at the top of the screen and comments will pop in at the bottom. When you’re done, tap End. From here, I recommend tapping “Save” to save it to your camera roll and tapping “Share” to add it to your story. It’ll live there for 24 hours to be replayed by anyone who wasn’t around when it was actually live.
Pro Tips for Instagram Blogs
- Pick a good name that’s catchy and easy to type — your name should make it clear what your whole feed is about.
- Stick to a niche.
- Have a visual point of view.
- Don’t stray. If you’re an artist, don’t post pictures of your salad for lunch. If you’re a food blogger, think twice before you post photos of your doodles.
- Post regularly! And engage.
You can only have one link in your profile, but with something like Linktree, you can add more links. I don’t think it’s a great idea to build a blog somewhere hoping to get your readers or followers to move from there to somewhere else on the regular. It’s feasible to get your Instagram followers to also subscribe to your newsletter, but it’s not really logical to hope they’ll leave Instagram after every post and go read your blog. They’re scrolling through Instagram, not trying to read your website.
Think about your own behavior here — how much momentum does it take to get you to follow a link that leads away from the platform you’re in? For me, it takes a lot of work. There has to be something I really want to buy, or really, really want to read.
It’s more likely that I’ll follow someone on Instagram for a while and then one day I’ll buy something from that person, or follow them somewhere else. Instagram, and all blogging really, is about creating a relationship with the people who’re reading your posts. Once that relationship is strong enough, then people will be interested in going wherever you’re taking them. Until then, you’ll need to deliver on that relationship within the platform itself.
Will your next text creation will be posted on Instagram?
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