What is a website Header?
In the web page layout, the header is the upper (top) part of the webpages. It is definitely a strategic part of the page as the area which people see before scrolling the page in the first seconds of introduction to the website. It’s a strip of content usually pinned directly to the top so it shows up consistently throughout every page of your site. Unless you are using a splash page, a website header is the first thing users see.
The main purpose of a header is to give visitors a clear outline of the basic content on your website, and invite them to view more.
What can you include in the website header?
Website Header design is the most important part of your website it’s up to you to decide what elements to include in the small (albeit valuable) area.
Apart from that, it also represents the quality and even identity of a website. If the header evokes a good emotional response, and the viewer feels that it has something of value, then you’ve passed the initial test.
The main elements of a website header usually are:
01: Basic elements of brand identity: Logo, brand name, slogan or company statement, corporate mascot, photo presenting the company or its leader, corporate colors etc.
02: Copy block setting the theme of the product or service presented
03: Links to basic categories of website content
04: Links to the most important social networks
05: Basic contact information (telephone number, e-mail etc.)
06: Switch of the languages in case of multi-lingual interface
07: Search Field
08: Subscription field
09: Links to interaction with the product such as trial version, downloading from the App Store etc.
Top best website header design practices:
Nothing limits your creativity when it comes to designing the header section. The heading of the site is an area that’s open for a wide field of creative design decisions, which should be memorable, concise and useful.
Let’s go over the main points.
01: Use clear, readable fonts
Since the header is the top of your page, including some of the most important and informational elements – it goes without saying that readability is paramount. When you create your header,
Choose a font that is representative of your brand identity, but more importantly – easy to read.
02: Keep a consistent design
Overall consistency creates a sense of structure for the viewer. Which helps them understand more about your product, idea or message. It also helps to form a framework for a designer to work within. Saving them time and focusing the work they create so it is as successful as possible!
03: Include a clear call to action
A clear call to action (CTA) is essential in a stressful and fast-paced environment. The term refers to text and buttons that encourage visitors to take a certain form of action.
04: Add illustration or animation
Animated illustrations are usually loops, where the first and last frames are exactly the same. This kind of animation can’t last too long – it’s just a part of website or app. The receiver shouldn’t pay it too much attention at the expense of the product.
05: Consider the header possibilities
Before you design your own website header, consider some of the unique variations out there. You might find they provide a better solution to your web design needs:
06: Fixed website header
A fixed website header stays pinned to the top of each website page, so users will see it wherever they go. This is a very straightforward way to give users access to information at all times, providing an outstanding navigation experience
07: Mobile header
The mobile header option is found in Appearance > Customize > Layout > Header. This option disables the default website header on mobile devices
08: Shrinking header
The Shrinking Header is a smaller version of the site header, enabling you to keep important navigation information fixed without distracting users as they scroll down a page and without taking up too much space. It acts as a sticky header feature, but condenses the size of the logos and other widgets in your header.